
Welcome to the Chefs Brigade
~ ONLINE SHOP ~
The Burj - White
The importance of a strong foundation is best understood and most appreciated 163 floors above the ground.
That’s where I stood, at the top of the Burj Khalifa, invited to speak on a career that had taken me across continents and kitchens, far beyond the life I once imagined. My cookbooks were bestsellers. My restaurants were thriving. Up there, I wasn’t just admiring the skyscraper’s view, I was reflecting on the blueprint of my own ascent.
A height I didn’t race toward, but reached slowly, layer by layer, service by service. I got here by drilling the basics until they held under pressure. Knife work, heat control, timing, systems. The things that don’t make headlines but keep everything standing. I built my craft the way this tower was built: measured, deliberate, and grounded in what’s possible when the fundamentals are flawless.
Though celebrated for its height, what makes the Burj remarkable is what most people never see - the structure beneath, the choices behind it, the precision that holds it all together. It isn’t just a feat of engineering, it’s a mindset. Proof that greatness doesn’t come from chasing height, but from building with intention. And when you reach the top, you don’t linger. You look out. You feel the quiet. You know what it took to stand there. And you’re already thinking about what’s next. Because when your foundation holds, the sky isn’t the limit, only good company.
Product Details:
Inspired by the sleek geometry and technical precision of the world’s tallest building, the Burj empowers chefs to perform with focus, move with intent, and rise without compromise:
- Fitted long sleeves for a professional look and elevated protection.
- Enjoy a contoured, comfortable fit with improved range of motion thanks to raglan sleeves, shoulder darts, and curved back panels.
- A front yoke adds structure and sleek tailoring across the chest.
- Concealed stud buttons offer a discreet, streamlined finish.
- A single, visible stud accents the Mandarin collar for a clean fit and refined finish.
- Keep essential tools close at hand with a left sleeve thermometer/pen pocket.
- Side vents at the hem provide flexibility and ease of movement.
- Breathable Jacquard Honeycomb mesh on sleeves, sides, yoke, and back provides targeted ventilation in high-heat zones.
- Lightweight polycotton twill provides structure and durability across the front, back, collar, and sleeve pocket.
- Finished with our signature Performance Series woven label.
LOOKING FOR THE PERFECT FIT?
Use our size chart and measuring tips to ensure you get the right size and best fitting garments!

NOT AN ONLINE SHOPPER?
Get in touch with your local rep for orders.

Global

Shannon Cassim
Yaseen Cassim
Gauteng




